TCS "I Can" Campaign
In November of 2012, the UA Bateman Team partnered with Tuscaloosa City Schools to expand on the school system's current anti-bullying effort, HALT. After doing primary research and conducting several meetings with TCS, the UA Bateman Team created the "I Can" campaign. The campaign was implemented in February of 2013 in six TCS middle schools. The "I Can" campaign had a reach of 1.3 million people and a publicity value of over $5,000. Tuscaloosa Mayor Walt Maddox declared Feb. 25, 2013, as "Stand Strong Day" in honor of the team's efforts. The UA Bateman Team won several awards including honorable mention in PRSSA's Bateman Case Study Competition, the Outstanding Student-Initiated Engagement Effort by UA's Center for Community-Based Partnership. I served as the Creative Director for the campaign and the Account Executive for Eastwood Middle School.
Cyberbullying Blog Post
This blog post was written for the "I Can" blog. The blog was taken down after the campaign ended.
Plans Book and Newsletter
The plans book presented is an abridged version. This version only contains the ten page communication plan. The actual plans book has an appendix at the end with over 160 pages. The newsletter presented was given to parents to raise awareness of the "I Can" campaign and in-school bullying.