This month, Chipotle invited consumers to view the food industry in a world of its creation. Now, “come with me, and you’ll be in a world of pure imagination.”
In Chipotle’s most recent animated short titled “The Scarecrow,” the company sent a message that it will “cultivate a better world.” Since the video’s release, it has amassed nearly six million views. “The Scarecrow” may possibly be one of the most successful advertising campaigns of the year – better yet, one of the best public relations campaigns of the year. Why? Because it makes you feel good to eat there.