Have you ever felt like there was a part of you that wanted to do more with life? Have you wanted to wake up and fight for a cause? Maybe you want to save thousands, if not millions, of children. Or fight for a civil rights cause for equality. Regardless, you woke up, opened your computer and saw the opportune moment to fight. You changed your profile picture to a red equal sign.
These are the great first few words of your newly reborn iPhone. Everyone with an Apple product compatible with the iOS 7 update eagerly waited for this new spark in his or her lives. Next, you swipe to continue and smile knowing that you are moments away from going on this refreshing adventure to learn more about Isabelle (that’s my iPhone 5’s name). Then you see this:
First things first. I own a MacBook Pro and an iPhone 5. I want an iPad, but it doesn’t change that Apple’s reign will come to a close. It’s inevitable. No company stays on top forever. That’s how the marketplace works. But why do I think that their downfall has begun? The answer is the release of the new iPhone 5c.
The iPhone 5c. Colorful. Refreshing. Revolutionary. Cheap.
Social Media. What is social media? Were the first thoughts on your mind Facebook and Twitter? Maybe even Pinterest and Instagram. These answers would be correct if the question was “what are social media platforms?” So what is social media?
Social media is nothing more than a place to have an online conversation.
Now, the one thing I can say about social media is that it is always changing. Trends come and go. I mean, look at Vine. It EXPLODED a few of months ago. It was the number one app in the iTunes store. Android users couldn’t wait to have it on their phones. Where is it now? If we have it, chances are we’re watching viral vines. We’re not creating content on it anymore thus making it practically irrelevant to the social media conversation.
Even Facebook has entered a realm of irrelevancy. Last March, I wrote a blog about how “Facebook is your online personality” and that Facebook should be embraced. I also discussed how I hate it when a person says, “I don’t need Facebook because I have Twitter.” Well, the truth is…
Facebook is dead.
Imagine a world where someone can simply find out who you are, what products you like and where you live with a simple click of a button. A world where businesses can track your habits and hobbies. A world where we know so much about you without knowing who you are. Wait... we do live in this kind of world thanks to social media.
Today, most businesses know who you are and what you like. According to Leah Betancourt's article "How Companies Are Using Your Social Media Data," Betancourt mentions that "data mining company turns your chatter and network into a behavioral pattern." What does that mean? It means that you are telling everyone around the world, not just your friends and followers but marketers and employers as well, that you enjoy drinking Starbucks every Wednesday after your Biology class. Now you're going to ask what's the big deal. Well, with this information, Starbucks can (and most likely will) begin targeting you with specific ads about deals you can get from the nearest Starbucks. Competitors can also begin pushing messages to you stating that their coffee shop down the road has better and more spectacular deals.
So this must be illegal, right? Well...