I know that creating a slogan seems over-the-top; however, after I made it, it made sense to me. It all began when I was applying for the 2013 Summer Ketchum Fellowship program. On the second round of the application process, I was asked to write three creative assignments. One of the assignments asked me
"If you had to make a tagline for yourself, what would it be?"
After much deliberation and consulting numerous peers, I came up with the perfect slogan for myself. Be different. Be the difference. What does this mean?
Those two simple phrases represent how I live my life and how I try to approach my work. To set yourself out in a massive flood of people entering high school, college or the real world, you have to think differently and act uniquely. Martin Luther King Jr. did not change the world by being ordinary; he was extraordinary. He was different. He wanted to stand against the current and stand against the tide. I want to make an impact in the world, but one cannot do it by being normal. At first, I was scared of my uniqueness. My potential. I always thought and acted differently than most of my peers. Some would tell me that I was an over achiever. Some told me that I was strange. At first, it brought me down. I wanted to conform to everyone else, but as I got older, I realized that to succeed in life, you must be different. Everyone was different, but the question was whether or not you would embrace your difference to be the difference. So I use my difference to my advantage. I am different and that makes the difference.
To succeed, you need to stand out. You need to be different. You need to brand yourself. You are a business. You are an asset. Now show it to the world. Be different and be the difference.