This month, Chipotle invited consumers to view the food industry in a world of its creation. Now, “come with me, and you’ll be in a world of pure imagination.”
In Chipotle’s most recent animated short titled “The Scarecrow,” the company sent a message that it will “cultivate a better world.” Since the video’s release, it has amassed nearly six million views. “The Scarecrow” may possibly be one of the most successful advertising campaigns of the year – better yet, one of the best public relations campaigns of the year. Why? Because it makes you feel good to eat there.
These are the great first few words of your newly reborn iPhone. Everyone with an Apple product compatible with the iOS 7 update eagerly waited for this new spark in his or her lives. Next, you swipe to continue and smile knowing that you are moments away from going on this refreshing adventure to learn more about Isabelle (that’s my iPhone 5’s name). Then you see this:
First things first. I own a MacBook Pro and an iPhone 5. I want an iPad, but it doesn’t change that Apple’s reign will come to a close. It’s inevitable. No company stays on top forever. That’s how the marketplace works. But why do I think that their downfall has begun? The answer is the release of the new iPhone 5c.
The iPhone 5c. Colorful. Refreshing. Revolutionary. Cheap.
Social Media. What is social media? Were the first thoughts on your mind Facebook and Twitter? Maybe even Pinterest and Instagram. These answers would be correct if the question was “what are social media platforms?” So what is social media?
Social media is nothing more than a place to have an online conversation.
Now, the one thing I can say about social media is that it is always changing. Trends come and go. I mean, look at Vine. It EXPLODED a few of months ago. It was the number one app in the iTunes store. Android users couldn’t wait to have it on their phones. Where is it now? If we have it, chances are we’re watching viral vines. We’re not creating content on it anymore thus making it practically irrelevant to the social media conversation.
Even Facebook has entered a realm of irrelevancy. Last March, I wrote a blog about how “Facebook is your online personality” and that Facebook should be embraced. I also discussed how I hate it when a person says, “I don’t need Facebook because I have Twitter.” Well, the truth is…
Facebook is dead.